Local / FitnessTikTok Ads + Social Media18 months, ongoing
From 2 gyms to 9 locations on short-form creative
Trainer-led TikTok content, geo-targeted offers and a referral automation loop turned attention into memberships.
Leads / month
1401,260
Cost per lead
$21$4.6
Locations
29
The starting point
Where things stood
Two gyms, strong retention, zero fame. Local awareness came from a billboard and word of mouth, and new-member growth had stalled at a few dozen a month.
Every attempt at paid social had looked like an ad, and locals scroll past ads.
What we did
The work itself
- 01We put trainers on camera instead of actors. Short, loud, genuinely funny TikToks filmed between classes became the creative backbone, with offers geo-targeted to each club's catchment area.
- 02A referral automation loop rewarded members for bringing friends, turning happy regulars into a distribution channel.
- 03New location launches got their own playbook: teaser content, founding-member offers, and waitlist automation before doors even opened.
Results
What happened next
Monthly leads grew ninefold while cost per lead fell to under five dollars.
Seven new locations opened in eighteen months, and most hit their founding membership targets before opening day.
Your turn
Want numbers like these?
We start every engagement with a free audit of your funnel. If the honest answer is that we can't help, we'll say so.