From boutique to 7 figures in 11 months
Rebuilt the full funnel: UGC-led creative testing, landing experiences per collection, and abandoned-cart automation.
ROAS
1.6x5.2x
Monthly revenue
$48k$310k
CAC
$62$28
The starting point
Where things stood
The brand had loyal wholesale customers and almost no direct-to-consumer engine. Online sales leaned on boosted posts, and returns on those were getting worse each quarter.
Worse, nobody could say which products actually made money after ad costs. There was no clean purchase tracking, so every optimization decision was partly guesswork.
What we did
The work itself
- 01We started with tracking, not ads. Server-side conversion events went in first, along with margin data joined to each product, so we could optimize toward profit rather than revenue.
- 02From there we built a weekly creative process: short UGC-style videos shot with the actual pieces, statics from the lookbook shoots, and a retargeting ladder matched to how long luxury buyers actually deliberate.
- 03Each collection got its own landing experience with the story front and center, since jewelry at this price point sells on meaning, not specs.
Results
What happened next
Within eleven months the store crossed seven figures in annual online revenue. ROAS settled above 5x, and cost per acquisition fell by more than half.
Just as important for the owners: they finally trust their numbers. Buying decisions are now made against dashboards they check daily.
Your turn
Want numbers like these?
We start every engagement with a free audit of your funnel. If the honest answer is that we can't help, we'll say so.