Healthcare / ClinicsGoogle Ads + AI Booking7 months, ongoing

Patient acquisition scaled 4x with zero missed inquiries

Intent-driven search ads paired with custom AI appointment booking agents reduced friction and filled treatment calendars.

New Patients

45/mo190/mo

Cost per Lead

$84$29

Booking Rate

8%26%

The starting point

Where things stood

Multiple clinics, one phone line, and receptionists who couldn't always answer between patients. Inquiries were leaking everywhere.

Paid search existed, but campaigns for implants, orthodontics and general dentistry were lumped together with no budget logic behind them.

What we did

The work itself

  • 01Campaigns were split by treatment intent and value, with budgets following lifetime value rather than search volume.
  • 02On the intake side, we built an AI booking assistant that answers treatment questions, checks availability per clinic, and confirms appointments. It works nights and weekends too.
  • 03Front-desk staff kept full visibility; the assistant hands off anything sensitive to a human immediately.

Results

What happened next

New patients per month more than quadrupled while cost per inquiry fell by about two thirds.

Booking rates tripled once after-hours inquiries stopped going to voicemail.

Your turn

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