Test drive bookings quadrupled across 5 dealership locations
Hyper-local Meta lead form campaigns integrated directly into sales team CRM with instant SMS & WhatsApp follow-ups.
Test Drives
68/mo290/mo
Cost Per Booking
$95$26
Sales Close Rate
12%28%
The starting point
Where things stood
Five dealerships running their own ad accounts, five different strategies, and nothing learned shared between them.
Test drive requests arrived by phone and email, got logged inconsistently, and follow-up depended entirely on which salesperson saw the message first.
What we did
The work itself
- 01We consolidated spend into hyper-local Meta lead campaigns, one per rooftop, with creative learnings shared across the group instead of siloed.
- 02Lead forms feed directly into the group CRM, where instant SMS and WhatsApp follow-up goes out automatically and unbooked leads escalate to managers.
- 03Showroom teams got a simple dashboard: bookings today, no-shows, and which campaign brought each customer in.
Results
What happened next
Test drive bookings more than quadrupled across the group while cost per booking fell by roughly seventy percent.
Close rates on booked drives rose sharply, since every arrival showed up with the right car pre-discussed and a salesperson expecting them.
Your turn
Want numbers like these?
We start every engagement with a free audit of your funnel. If the honest answer is that we can't help, we'll say so.